Setting up your program

Step-by-step guide to go from zero to a live partner program on Dub.

You want to run a partner or affiliate program—reward people who refer customers to you. This guide walks you through the program creation flow in the Dub dashboard. No technical background needed for most of it; you’ll need a developer for one step (tracking) after your program is created.

Migrating from another platform? Check out our migration guides or contact support.

The flow at a glance

Step	What you do
1	Getting started (company, logo, domain, website)
2	Configure rewards (sale/lead, %, duration)
3	Invite partners (optional now)
4	Help and Support (support email, terms)
5	Overview (review and create)

Go to app.dub.co/program/new to start.

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Step 1: Getting started

Goal: Set your company info and where partner links will send people.

1. Company name – The name of your company (e.g., “Acme”).
2. Logo – Upload a square logo. It appears on your program landing page and in partner materials.
3. Referral link – Set the domain and destination for partner links:
   • Program domain – Choose one:
     • Claim a free .link domain – No setup. Free for one year with your paid account.
     • Connect a domain you own – DNS setup required. Use a domain dedicated to your program (e.g., refer.yourcompany.com).
   • Website URL – Where visitors go when they click a partner’s referral link (e.g., https://yourproduct.com).

Click Continue to go to the next step.

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Step 2: Configure rewards

Goal: Define how partners earn—e.g., 15% of each sale for 12 months.

1. Reward type – What partners get paid for:

   • Sale – When revenue is generated (most common for SaaS).
   • Lead – For sign-ups and demos.

2. Commission structure – How the reward applies:

   • Recurring – Ongoing revenue share (e.g., 15% of each payment for 12 months). Most common for subscriptions.
   • One-off – Fixed payout per conversion (e.g., $20 per sale).

3. Duration – For recurring: how long partners earn (e.g., 12 months).

4. Reward amount – How much partners earn:

   • Percentage – Share of revenue (e.g., 15% per sale).
   • Flat – Fixed amount per conversion (e.g., $20 per lead).

Enter your percentage or flat amount and click Continue.

You can add more reward rules and partner groups later in your program settings.

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Step 3: Invite partners

Goal: Optionally invite your first partners now. You can skip and add them later.

1. Enter partner email addresses.
2. Click + Add partner to add each one.
3. Click Continue to proceed (you can also skip and invite later from the Partners tab).

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Step 4: Help and Support

Goal: Add support info that partners see on their dashboard. Support email is required before your first partner joins.

1. Support email (required) – Where partners can reach you for questions.
2. Help center URL – Link to your help docs or FAQ (e.g., https://yourcompany.com/help).
3. Terms of Service URL – Link to your affiliate/partner terms (e.g., https://yourcompany.com/legal/affiliates).

These appear on the partner dashboard. You can add or update them later in program settings.

Click Continue.

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Step 5: Overview

Goal: Review your choices and create the program.

You’ll see a summary of:

• Reward – e.g., “Earn 15% for the first sale”
• Referral link type – e.g., refer.dub.co/{partner-link-key}
• Website URL – Where partner links redirect

Use the pencil icon on each card to edit. When everything looks correct, click Create program.

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What’s next?

Your program is created. Two things to do before partners can earn:

Install conversion tracking

So Dub knows when a partner’s referral signs up or buys

Connect payouts

So partners can receive their commissions

Then explore:

Embedded dashboard

Let users join from inside your app

Partners quickstart

Technical setup for tracking and integrations