Dub Partners Overview

Kickstart viral product-led growth with powerful, branded referral and affiliate programs with Dub Partners.

This feature is only available for Business plans and above.

In today’s day and age, especially with the rise of AI, the best ideas and products are no longer sufficient to rise above the competition and become a category leader.

What works is having a powerful distribution network that can produce consistent, repeatable, and profitable results – ideally on autopilot. A good example of this is a product-led partner program, be it a referral or an affiliate program.

Think Dropbox’s famous “Refer a friend” program, or Framer’s beloved Partner Program that generates $8M worth of payouts annually.

This is where Dub Partners comes in.

With Dub Partners, you can build powerful, scalable referral and affiliate programs with 1-click global payouts and white-labeling functionality.

How does Dub Partners work?

Dub Partners is an all-in-one partner management platform for you to scale your revenue by incentivizing both your users and external partners to help spread the word about your product.

Dub Partners is built on top of our enterprise-grade attribution infrastructure that powers 100M+ click and conversion events monthly.

Key concepts

Concept	What it means
Program	Your partner program (e.g., “Acme Affiliate Program”). Each workspace can have one program.
Partner	A person or company in your program who shares links and earns commissions.
Partner group	A tier or segment of partners (e.g., “Affiliates”, “VIP Partners”) with its own reward rules and link structure.
Reward rules	How partners earn: per click, per lead, per sale, or a mix. You define these per group.
Conversion	A tracked action (lead or sale) that gets attributed to a partner link.
Commission	The amount a partner earns from a conversion, based on your reward rules.

How it works

1. You create a program – Set up your partner program, define reward rules (e.g., % of sale, fixed amount per lead), and configure payouts.
2. Partners join and get links – Partners apply or are invited, then receive unique tracking links (short links or query-parameter links).
3. Visitors click and convert – When someone clicks a partner link and later signs up or buys, Dub attributes that conversion to the partner.
4. Commissions are calculated – Dub applies your reward rules and creates commissions.
5. Partners get paid – You can pay via Dub (Stripe Connect) or handle payouts externally.

Dub Partners is built on top of our enterprise-grade attribution infrastructure that powers 100M+ click and conversion events monthly.

Dub Partners features

With Dub Partners, you can:

1. Launch referral & affiliate programs with your users and external partners
2. Create flexible reward structures (pay-per-click, lead, sale) tailored to each partner
3. Send payouts globally in 1-click – with tax compliance included
4. Offer dual-sided incentives to users who sign up through your partners
5. Generate a program landing page with AI to drive partner signups
6. Create an embedded referral dashboard inside your app

Referral + affiliate program built in one

With Dub Partners, you can launch both referral and affiliate programs with your users and external partners – all in a single platform.

This allows you to maximize your revenue growth by partnering with your most avid users and the best content creators in your niche, without needing to manage them in separate systems.

Flexible reward structures

With Dub, you can create advanced pay-per-click/lead and rev-share reward structures to drive partner engagement and revenue.

Reward type	Description
Click-based (pay-per-click)	Rewarding partners for driving clicks to your product – similar to how Google Ads’ pay-per-click works.
Lead-based (pay-per-lead)	A more effective alternative to pay-per-click, where you reward partners for leads generated (e.g. demo requests, free trial signups, etc.)
Sale-based (pay-per-sale)	This is the most common reward type, where you reward partners for driving sales to your product either via a rev-share or fixed-price commission.

Learn more about how to create partner rewards on Dub Partners.

1-click global payouts + tax compliance

Dub Partners supports 1-click payouts to your partners worldwide.

If you’re running a partner program with hundreds of partners, instead of manually sending payouts to each partner, you can use Dub to pay your partners in one click, with tax-compliance built in.

We also provide invoices for each payout, so you can easily track your spend and reconcile your payments.

Here’s the list of supported payout countries on Dub:

Dual-sided incentives

With Dub Partners, you can create dual-sided incentives for your affiliate/referral programs, which give special discounts to customers who sign up via a referral link.

Some examples include:

• 25% discount for the first 12 months
• 30% lifetime discount
• $50 one-off discount

This can drive powerful word-of-mouth growth as partners are more likely to share their link if it gives their audience additional discounts, and their users are more likely to click on their links if they’re getting a special deal.

Learn more about how to create dual-sided incentives for your partner program.

AI landing page generator

You can also use our intelligent AI landing page generator to create a compelling, branded landing page for your program to drive partner signups.

Learn more about how to create a branded landing page with Dub Partners.

Embedded referral dashboard

One of the unique features of Dub Partners is the ability to create an embedded referral dashboard directly inside your application.

This allows you to seamlessly onboard your users to your referral program, without them needing to leave your app and sign up on a third-party platform.

Read the guide on how to set this up, or check out this open-source example app that shows the embedded referral dashboard in action:

View example app ↗

Get started

With Dub Partners, you can build a powerful, scalable word-of-mouth flywheel by incentivizing both your users and external partners to help you grow.

Get started ↗

To get started with Dub Partners, follow our quickstart guide or the Setting up your program guide.

Related articles

Setting up your program

Step-by-step guide from zero to a live partner program

Partner groups

Segment partners by rewards, discounts, and performance

Program landing page

Create a branded landing page for applicants

Brand resources

Configure support, logos, and brand assets for partners

Inviting partners

Add partners via dashboard, API, or application form

Conversion tracking

Track clicks and attribute sign-ups and purchases