How do I add UTM parameters to a link?

Learn more about why UTM parameters are important for marketing links and how to add them to your links using the Dub UTM Builder.

UTM (short for Urchin Tracking Module) parameters are great for marketing links because they provide detailed tracking and analytics. Here’s why:

• Source Identification: They specify the source of traffic (e.g., Facebook, Google), helping to identify which platforms are driving traffic.
• Campaign Tracking: They track specific marketing campaigns, allowing marketers to evaluate the effectiveness of each campaign.
• Medium Differentiation: They distinguish between different types of marketing mediums (e.g., email, social media, PPC).
• Content Performance: They track different content pieces within a campaign, providing insights on what content resonates best with the audience.
• ROI Measurement: They help in calculating the return on investment (ROI) for different marketing efforts.

Learn more about the best practices when it comes to UTM tracking with our Ultimate Guide to UTM Tracking.

Dub’s UTM Builder

To make it easier to add UTM parameters to your links, Dub provides a UTM builder that allows you to easily populate UTM parameters for your links. Here’s a live demo that you can play around with.

Here are the UTM parameters that Dub supports:

Parameter	Code	Description
UTM Source	utm_source	The source of your traffic (e.g. Facebook, Twitter, etc.).
UTM Medium	utm_medium	The medium of your traffic (e.g. social, email, etc.).
UTM Campaign	utm_campaign	The name of your campaign (e.g. summer2023)
UTM Term	utm_term	The term of your campaign (e.g. running+shoes)
UTM Content	utm_content	The content of your campaign (e.g. logo+link)
Referral	ref	The website that is sending traffic to your link.

As you can see, we also support an increasingly common parameter ref – as popularized by sites like Product Hunt and OSS Gallery.

How to use the Dub UTM Builder

To use the Dub UTM builder, follow these steps:

1. Create a link

   First, create a link using the Dub link builder.

   
2. Open the UTM modal and add your UTM params

   Click on the UTM button in the link builder. This will open the UTM Builder modal.

   You can also quickly access the UTM Builder feature by using the keyboard shortcut U while in the link builder.

   

   Here, you can populate the UTM parameters for your link. Some example values include:

   • UTM Source: twitter
   • UTM Medium: social
   • UTM Campaign: summer2023

   Click on the Save button to add the UTM parameters to your link.

3. Create the link

   Click the Create link button to generate the link with the UTM parameters.

   Voila! You’ve got a link with UTM parameters.

UTM Templates

Dub also supports the ability to create UTM templates that you can reuse across your team, which leads to better campaign management & tracking accuracy.

Read the guide on how to create UTM templates or try out the demo here.